ONE: Core Competency
The concept on which project DANZO is based is the application of the Merchant to Consumer (M2C) ecommerce model to the designer fashion market in Australia. The aim is to create an online fashion store that facilitates transactions between Australian designers & fashion boutiques and the young trendy, fashion conscious people aged 18-34 from Australia and worldwide. DANZO charges commission as profit after sales. In the beginning only man and woman clothing and accessories will be offered, but as the venture grows other product lines can be added, e.g. kids wear and home wear.
TWO: Advantages of the Project
This business model has been extremely successful overseas when applied to the fashion industry and the online consumer. Examples include the British ASOS.COM and NET-A-PORTER.COM, whose growth rates and net margins are impressive---NET-A-PORTER.COM achieved average 250% growth per year and £10.1million net profit in 2009. The unique opportunity lies in the huge potential market in Australia, to which the model has not been applied. For now, more and more designers and brands have joined our DANZO platform and became our contracted clients. DANZO’s aim is to become the top online fashion mall in Australia!
THREE: Market Analysis
According to statistics given by ABS (Australian Bureau of Statistics), there are fifteen million netizen among the twenty million Australian populations. Australian online shopping sales for the year ended 2009 was 19.25 billion dollar (IBIS World). In terms of online sales the fashion market ranks fourth after airline tickets, books and electronics, which accounts for about 10.7% among all online purchases---2.05 billion.
FOUR: Marketing Strategy
FIVE: Competitor Analysis & DANZO Competitive Advantage
SIX: Fund Demand
Part Four, Five, Six, will be available upon request.
Core Team Members
Daniel C & Daniel S, Founder and proprietor of “MCN News Agency”; Deputy Publisher of “WZ Business Fortune & Quality”, who specialised in PR, marketing.
YIAI, Our IT Manager has 8 year experience in building and operating website. previously, he was the operating director of Society Forum of Qihoo.com, which has been ranked on the top two thousands website worldwide. (Alexa Rank: 1846)
Company Vision & Future
An online fashion store that facilitates transactions between Australian designers & fashion conscious people aged 18-34 from worldwide. DANZO’s aim is to become the number 1 online fashion mall in Australia, and take australian fashion to worldwide fashion lover.
Ideal Investor
DANZO AUSTRALIA project is longing for expansion, our project needs to occupy and lead the market in rapid speed. The major cost of the business and a crucial factor for success is the marketing, the cost of the advertising campaign and more talent employees are the main reason behind the need for first round financing. The Investor would need to be compassionate about others and have the same passion and drive as our team to bring this website to worldwide fashion conscious people.
Category: Internet Web 2.0
Interested In: Media & Entertainment, Telecommunications, Internet Web 2.0, Online Retail, Software or SaaS
