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EMBODY DENIM was created in 2006 when Natalie Wakeling Australia's most successful plus-size fashion model with ten years experience was introduced to a wide range of denim when she was in New York City, the jean range available in the USA was unbelievable it catered for everyone.

Wakeling says, ...

EMBODY DENIM was created in 2006 when Natalie Wakeling Australia's most successful plus-size fashion model with ten years experience was introduced to a wide range of denim when she was in New York City, the jean range available in the USA was unbelievable it catered for everyone.

Wakeling says, " I have worn my fair share of unflattering jeans and felt there was a definite gap in the Australian market when it came to buying beautiful jeans in the latest styles and colours that I didn't feel embarrassed to wear. I was tired of having to settle for unattractive plus-size jeans when I knew I could design something special that could make fashion starved women feel great."

Jeans are a staple in every womans closet no matter what size a women is she still wants to wear great jeans. Natalie did her research and found that if you had jeans that were well made with great fabric and looked good then women would buy them.

Natalie as the designer is constantly updating the styles to correspond with the current fashion trends and palettes. However, no matter what is fashionable Embody Denim jeans will always be designed to take into account hips, thighs and tummies for a great overall fit.

EMBODY DENIM features in Australian fashion magazines such as Cleo, Cosmopolitan, Shop Till you Drop and OK Magazine and is fast becoming Australias most successful retail and on line denim empire with huge expansion into New Zealand and the USA.

EMBODY DENIM is for every women that has ever struggled to find a perfect pair of jeans