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Developing sw, which will run in the cloud, that: * Monitors telemetry and environmental conditions, then distributes exactly the right amount of water for a specific lifecycle stage of a crop variety, at the most conducive time. * Allows farmers to scale up and down their service according to seaso... Read more

Developing sw, which will run in the cloud, that: * Monitors telemetry and environmental conditions, then distributes exactly the right amount of water for a specific lifecycle stage of a crop variety, at the most conducive time. * Allows farmers to scale up and down their service according to season * Provides a marketplace for farmers and agronomists to licence crop watering knowledge * Provides a marketplace for farmers to sell surplus water

Core Team Members

Roger Lawrence aka Rog42 - CEO with a portfolio career in 4 continents over 20 years. From racing and delivering yachts across the Atlantic, providing IT strategy consulting for govmt departments, to managing technical consultants and evangelists (HP & Microsoft)
Luis Ortega aka imagremlin - Resident Guru and Lead Developer. Long history of developing enterprise solutions as a Microsoft Consultant
2 others - one designer, one R&D lead, details undisclosed due to current employment.

Company Vision & Future

A public company providing a solution that revolutionises the agricultural industry both in the developed and developing world. In developed nations, ensuring the most efficient use of water and other essential resources, saving cost and vastly improving crop yield. In developing nations, replacing manual labour and rudimentary knowledge with automated smart systems to help boost farmers out of subsistence.

FAARMS Activity