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Half A Teaspoon was established to address and promote conscious use of water by designing eco-friendly alternative solutions which will not compromise on lifestyle. 321 Water is a stylish reusable water bottle that can easily substitute for bottled water. It solves the problems of CO2 from transp... Read more

Half A Teaspoon was established to address and promote conscious use of water by designing eco-friendly alternative solutions which will not compromise on lifestyle. 321 Water is a stylish reusable water bottle that can easily substitute for bottled water. It solves the problems of CO2 from transport, landfill waste, perceived bad taste of water, an unmet need for attractive stylish bottles, as well the risk of leaching chemicals from PET bottles into the water.

Core Team Members

Gretha – CEO & Founder: Gretha comes from a background of corporate communications and is a passionate product designer incorporating aspects of Eco Design throughout the product manufacture, use and disposal. She developed expertise in product development and design and has received a number awards and media coverage for both the Shower Timer and 321 Water (including ABC New Inventors (1st July 2009 peoples choice ).

Peter Nolle – BDM & Director: Peter has over 7 years experience in building viable businesses. He brings project management and business strategy experience to 321 Water. He has worked in senior roles at ANZ Bank and BHP as well as running an IT startup business and currently is director of his own consulting firm, Treadstone. Peter provides valuable expertise in commercial delivery and building channel partners. He holds an MBA from Melbourne Business School.

Willem Biesheuvel - Product Manager Origin Energy: Willem has over 10 years experience in sales & marketing and in particular product management across a variety of industries (Utilities, Telecoms and Domestic Appliances) for leading blue chip companies in both Australia and Europe. He is passionate about the environment and specifically sustainable product development and design.

Bob Gawne - Bob is a chartered Professional Engineer with a Graduate Diploma in Management. He is a Fellow of the Institute of Management and has taught management at RMIT for 5 years.He has been Managing Director or Chief Executive Officer of IRCO, Gibbs Bright, Rocla Concrete Industries, Futuris Ltd, Heller Financial Industries and Bytecraft. He has been a board member of Gibbs Bright, Rocla Concrete Industries, MB John Ltd., Futuris Ltd, Heller Financial Services, Biovend, Medigas and the Triton Foundation.

Current Valuation

1.2Million

Ideal Investor

- share vision that great design and unusual approach can drive environmental change
- re-invest profits in environmental projects

Press Links

• http://www.abc.net.au/tv/newinventors/txt/s2609909.html
• http://www.designvic.com/Knowledge/CaseStudies/HalfaTeaspoon.aspx
• http://pitchclub.com/Pitchers/Videos/MelbJun09GrethaOost/tabid/83/Default.aspx
• http://michigirl.com/newsletter/melbourne/1964/thirsty-for-planet-happiness/
• http://designdetectivediary.blogspot.com/2009/07/form-or-function.html
• http://www.321-water.com/publications/curve_august2009.pdf
• http://www.321-water.com/media_springboard.html

Half A Teaspoon Pty Ltd Activity