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Many small business owners want to publicise their business, product or service but just can’t afford to pay a professional PR agency to do it for them. The Handle Your Own PR website (www.handleyourownpr.com) has been created to allow small and home-based businesses to do it themselves.

Jules Br...

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Many small business owners want to publicise their business, product or service but just can’t afford to pay a professional PR agency to do it for them. The Handle Your Own PR website (www.handleyourownpr.com) has been created to allow small and home-based businesses to do it themselves.

Jules Brooke and Simone Heydon have been running their PR agency, Handle Communications, for many years. They know how powerful good publicity can be for a business. They decided to create a website to help businesses without the budget to employ a PR agency to run their own campaigns.

The Handle Your Own PR website is a great resource for people who want to create publicity for their own business. The site explains what PR is, how to go about setting up a campaign and offers media release writing tips. It's major point of difference is that it sells a variety of qualified media contact lists and a media release writing service.

www.handleyourownpr.com also offers really practical advice about running your own campaign. It tells you what to gather before you start , how to approach the media and even explains what not to do.

All of the media lists on the Handle Your Own PR website contain the names, phone numbers and email addresses of media who WANT to hear from relevant businesses. The media lists are full of people who have been specifically contacted about Handle Your Own PR and have agreed to be included. They want to hear about great new businesses, products and services.”

The media lists are broken down into specific categories such as parenting magazines, newspaper supplements, Lifestyle media or new business media so that people only pay for the media that is right for their campaign. The prices are all below $250 (+GST).

The Handle Your Own PR website will also launch in the USA in the first half of 2010 and the UK in the second half. We will all cross sell international media lists.

Core Team Members

Jules Brooke spent ten years in advertising sales (press) before moving into the graphic design industry where she was a partner in a successful design company before going on to hold senior management positions in Australia (Sydney and Melbourne) and in London. Now she is an entrepreneur. Jules was joined by Simone Heydon in 2005. The two women set up Handle Your Own PR in 2009 for people who may not have the funds to employ an agency and are happy to do the hard work themselves.Simone Heydon is Jules' partner. She worked in sales promotions, point of sale and marketing material production and public relations campaigns for big FMCG brands for many years before becoming a partner at Handle Communications in 2005.Her calm nature and focused approach gets great results for our clients.

Company Vision & Future

We see the website being available in a significant number of English speaking countries in the world, cross selling International lists to other countries. Small businesses that are exporting on a shoestring budget will be able to PR their product from their home base.

Current Valuation

$100K for 10%

Exit Opportunity

We hope to be bought out by a multinational PR agency, small business marketing or PR resource company.

Ideal Investor

Optional: Someone with PR or marketing skills or someone who has run a successful online company

Press Links

• http://www.handleyourownpr.com/about_press.php

Handle Your Own PR Activity