ImageBrief is a marketplace that connects professional photographers to image buyers from all around the world. Buyers post briefs outlining their image requirements and professional photographers respond by submitting their images.
Buyers are able to source images from a diverse network of professional photographers who otherwise would have been out of reach. Photographers are able to respond to buyers who were previously inaccessible to them.
ImageBrief is the first truly buyer-driven marketplace connecting image buyers and photographers. Buyers no longer have to search photo libraries or work within their limited network of photographers to get a result.
ImageBrief eliminates the frustration of searching for images. By letting buyers outline their needs within a brief and allowing photographers to respond, ImageBrief turns the traditional image buying process upside-down. With professional photographers creatively interpreting the briefs, high quality and relevant responses are assured.
There is nothing more annoying for an image buyer than eventually finding a suitable image, only to learn that it has been used by others many times in the past. ImageBrief provides a new way for buyers to source rights-managed images that perfectly match their usage and exclusivity requirements. Photographers ensure that their image meets the requirements before submitting, which means buyers only see images they can actually use.
ImageBrief also allows buyers and photographers to interact and collaborate directly while working on the brief. Both buyers and photographers can ask questions, provide each other with feedback, or clarify requirements. ImageBrief brings buyers and photographers together.
Perhaps the greatest difference however is that buyers establish their usage requirements and budget up-front. This allows photographers to precisely understand the terms of the brief and to decide whether to respond. Our promise to you: greater transparency and no unpleasant surprises.
Core Team Members
Between the 4 co-founders we have more than 60 years experience in Senior Sales Management, Marketing, IT, Software, Development and Online Digital Media Startup success. Together we have launched 2 start ups from scratch in both software development and online digital media sales (an image library with more than 400 ongoing magazine publishing customers).
We have team experience in growing a company listed in the Deloittes Fast 50 and winning an AIIA Award for Best Communications Platform.
Company Vision & Future
The creative vision for ImageBrief is to disrupt the two sleeping giants that currently have a duopoly on the $200+ billion image sourcing market – Corbis and Getty. ImageBrief will be faster, easier to use and deliver higher quality results to for buyers. We believe the ‘library-search’ based image business models of Getty and Corbis will one day be a secondary option to ImageBriefs ‘brief-based’ business model which reduce the time and effort required by the buyer and will deliver better results.
ImageBrief is the next generation of creative platforms that will connect media professionals and creative copyright holders and empower them to do business faster, easier and more profitably than ever before.
Current Valuation
Estimated value based on investment to date, team experience, press attention, commitments from customers and market sizing is around $10m
Exit Opportunity
3-5 years to a large established image library
Ideal Investor
International high-tech or media investor. Significant advertising agency or photography/crowdsourcing domain experience.
Press Links
Category: Internet Web 2.0
Category: Internet Web 2.0
