in Review Magazine Overview
in Review magazine is an independent advertising magazine distributed monthly via Australia Post to 13,000 homes throughout the Murraylands. and in the next two months a free full colour newspaper will also be established in the area.
Our current magazine is a 24 or 32 page publication that is just ...
Read more
in Review magazine is an independent advertising magazine distributed monthly via Australia Post to 13,000 homes throughout the Murraylands. and in the next two months a free full colour newspaper will also be established in the area.
Our current magazine is a 24 or 32 page publication that is just advertising from local businesses and our clients start from cafe's, clothing, real estate, tools, car yards, hair and Beauty and more.. Due to the fact that the publication is free to the end user and the variety of advertisers so diverse the advertising works very well for advertisers with some now deriving 50% of their business from the magazine. The magazine gives small to medium businesses the opportunity to compete with the big companies that bulk mail on an even playing field and costing them a fraction of the cost of producing their own direct mail campaigns.
Our Newspaper starting is planned to be A3 gloss newspaper that is also delivered free to the householder with up to 70% of content being written by the local community. directly competing for market share in our area against a large newspaper with the free to end user and free delivery pluss the full colour gloss quality being the point of difference that has local business already asking for rates.
Our first agency is starting in August in the Adelaide hills and another in the South Coast before the end of the year. our agents and or franchises on top of starting the magazine and newspaper also have access to web templates and web design facilities, General Printing and promotional products providing the franchises with multiple income streams.
Our goal is to set up independently owned newspapers and magazines as agencies come franchises on a national basis starting in most rural areas then into metro areas. with recognition from Australian advertising agencies as a serious force in the print and online advertising arena.
Core Team Members
Jonathon Matthews founder: 37 years old who has started several businesses in the print, promotional, and publishing industry over a 10 year time span. Jonathon sold the advertising space to businesses, designed the advertising and the magazine. Jonathon has years of experience in sales & marketing and specializes in business development for his own business and for other businesses on a consulting basis. Jonathon has an incredible gift with dealing with people from all walks of life and comes up with business ideas on a regular basis and when deciding to proceed with them makes them work no matter what the challenges he may face.
Cheryl Matthews : Advertising sales and administration
John H: Web development for online newspaper software and is working together with in Review magazine providing new software system for all licencees and will be used for mum and dad agencies and or franchises to easily run their businesses with CMS systems
John K : web development
Jenna: Trainee artwork
Company Vision & Future
I believe with the right working capital in Review will be and an advertising power house with independently owned and operated newspapers and magazines Australia Wide ultmately working on a franchise basis offering franchisees support training and national sales. With a customer service level that no big newspaper can achieve as there is nothing like the service offered by an owner operator
Current Valuation
Current Value is approx $250,000 based on turn over and without the new area's or franchise model included as this part of the business is only starting this month with our first agency starting, With the new business formula and our new online newspaper software package being worked on now the business value could be worth well over 1mill over the next 6 to twelve months and should compound rapdly
Ideal Investor
Ideal investor outside of a financial investor would be company law or legal professional, commercial or franchise business sales professional
