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Traditional methods of video content distribution such as Free to Air and Pay TV are being seriously disrupted by increasingly convenient online viewing options.

Concerningly, Nielsen indicates that almost 2m Australians illegally pirate TV shows and movie content via the Internet in any given mo...

Traditional methods of video content distribution such as Free to Air and Pay TV are being seriously disrupted by increasingly convenient online viewing options.

Concerningly, Nielsen indicates that almost 2m Australians illegally pirate TV shows and movie content via the Internet in any given month

This isn't because Australians necessarily want their TV shows and movies for free. Building on the founders' own research, news.com.au / CoreData recently released a survey showing that Australians actually WANT to pay for TV and movie content online, but feel they don't have enough convenient legal options available to them, so are forced to pirate content. This is despite existing legal online services available in Australia.

The founders have extensive experience in the online video and media space, having both worked in senior positions for some of Australia's biggest online media companies with particular experience in online video. Through their work they have recognised an opportunity to develop a product that offers consumers a safe, legal, paid content service specifically for TV shows and movies.

Currently, the founders are funding the seed / startup stage of the venture. Within 3 months they will have agreements in place with key content owners (major studios and producers from the US, UK and Australia), and a beta product ready to launch. The founders are now seeking strategic investment partners to launch the post-beta commercial service.

Surprisingly, apart from the two other services mentioned above there aren't any other existing competitors in this market. Future competitive offerings have long lead roadmaps. The immediate opportunity for a new entrant to take a foothold in this space is very apparent, as SeeSaw has done in the UK.

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