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MP3ED Pty Ltd was founded by Ms Cheyne Nulty which was formed in 2003 to design and develop an Innovative Software Publishing | Consultancy company trading as World Business Portal.com.

World Business Portal (WBP) is an e-commerce business offering a comprehensive range of solutions, predominantly t...

MP3ED Pty Ltd was founded by Ms Cheyne Nulty which was formed in 2003 to design and develop an Innovative Software Publishing | Consultancy company trading as World Business Portal.com.

World Business Portal (WBP) is an e-commerce business offering a comprehensive range of solutions, predominantly targeted at improving business problems within Australian Industries. WBP’s solutions is to provide a complete low cost online services to assist micro businesses with information, buying and selling, marketing, e-promotional services, inventory management, liquidity management and networking facilities. These features and services will be integrated into an interactive online directory and network ? a globally established 'business portal'.

Business owner/managers pay a low monthly fee to subscribe to business which help generate more? businesses sales, e?procurement, marketing, directory listings, ‘business?to?business’ (B2B) contact information and administration. The range of services of software offer directly and indirectly help create effective marketing campaigns, additional distribution channels, exposure into new markets and B2B networking capabilities for small to medium size businesses.

Core Team Members

Ms Nulty has successfully negotiated long term strategic partnerships with Queensland University of Technology, Griffith University and Webfoot Solutions team, Royal Melbourne Institute Technology, Acenet Internet Solutions, Enthica, Cridet Technologies and Shuriken Pty Ltd & Phillip Fox Solicitors for the long term sustainability of MP3ED Pty Ltd.

Company Vision & Future

Industry figures provided by the Australian Bureau of Statistics indicate that there are 238,771 businesses which match World Business Portal’s target market description. These include: Publisher, Manufactures, Wholesalers and Independent Producers and service providers which demonstrate the following characteristic and drivers ? limited understanding of how to develop software, lack of resources, funds, some are specialist in writing and print business model, web orientated and time poor.


We would like to obtain 5%-12% market share within Australian in 3-4 year time. Future forecasted revenue will result in a minimum 35%-60% positive return of investment. We are looking to raise captial to assist the MP3ED team in implementing the commercialisation strategies as documented in this Investors Prospectus Report.

Current Valuation

MP3ED Ltd intends to exit via IPO / Float at the end of Year 4
DISCOUNTING: RISK 35% (as determined separately)
EBIT 1,329,661 Discounted to be the Avg EBIT:
Year 4 - rather than the final year's EBIT
PE ratio 8.7
VALUES: Maximum $7.51m is the suggested discounted maximum valuation for an investor.
By Round $2.61m in Round 1 giving investors a discount of: 65.26%
$4.64m in Round 2 giving investors a discount of: 38.17%
$7.49m in Round 3 giving investors a discount of: 0.27%
Potential $20.01m on float (IPO) with last year EBIT: $2,300,000 and PE of 8.7
$40.02m in ASX sector with last year EBIT: $2,300,000 and PE of 17.4

Exit Opportunity

MP3ED Ltd will exit by either floating via the IPO or seek a suitable merge and acquisition company to expand operations overseas.

Ideal Investor

Our ideal investor is someone who interested in being part of participating in an exciting fast moving innovative company who can add value through their professional experience and advise.

MP3ED Pty Ltd Activity