Perkler is THE online community that allows people to empty all of the cards in their wallet INTO PERKLER, always be aware of perks and take everything to the counter on their mobile.
Since publicly launching just two months ago Perkler has captured the interest of consumers ,the media and leading r...
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Perkler is THE online community that allows people to empty all of the cards in their wallet INTO PERKLER, always be aware of perks and take everything to the counter on their mobile.
Since publicly launching just two months ago Perkler has captured the interest of consumers ,the media and leading retail brands.
With a committed and growing consumer audience, Perkler is the consumer destination of choice for loyalty in Australia.
As a result national brands like Priceline, Choice Hotels Australasia, National Pharmacies and Secure Parking have joined as early partners - in fact Perkler has signed 9 clients in it's first eight weeks.
To build on the success of the launch we have launched an Angel funding round. Capital raised will enable us to become the dominant loyalty service brand here and in key export markets like the US.
To see the pitch go to http://www.vimeo.com/7090257
To talk about what we offer retail brands or potential investors contact us any time.
Core Team Members
Co-Founder and CEO, Daniel Bisa has a wealth of experience in effective funding and execution both of new ventures and individual projects. Daniel brings a strong background in finance, financial markets, and business management to Perkler.
Co-Founder and CMO, Justin Barrie is one of the country’s leading customer-led designers and a high-level strategic marketer. He comes to Perkler, having run his own successful consultancy firm Design Managers Australia Pty Ltd for the past five years.
The company has a lean core team and has been expanding the expertise and experience of the team via the use of the outsourced expertise of Pollenizer.
Pierre Sauvignon is Part-time CTO and leads the strategy and development of key features.
Adam Cooper is the lead designer and has worked within Perkler to build the product based on the businesses expectations of Dan and Justin. Adam is a naturally gifted programmer who has evolved into an innovative technical strategist. He brings front-line application development in an SME setting, combined with experience in and a love of the latest web 2.0 technologies and enterprise solutions to Perkler™.
Graham O’Connell is a local university graduate who has proven Perkler’s business processes over the past 12 months and taken the lead on community and program management.
A range of experts has advised Perkler during its product development phase:
o Mick Liubinskas, Pollenizer
o Vivian Stewart, Hall Capital
o Jim Paulyshyn, KJW Consultants
Company Vision & Future
To be the dominant consumer brand for loyalty management and redemption - globally.
Current Valuation
Pre-money valuation of $1.8million
Exit Opportunity
Perkler has been developed with a view to remaining a scalable company, returning significantly on investment as it follows the strategy of client acquisition via the city-by-city rollout. At the same time there is a substantial opportunity to position the business to be acquired in a suitable trade sale exit within 3-5 years. The likely trade sales targets are expected to come from four areas:
1. Existing loyalty administrator - these large platform providers would be acquiring technology (location search and mobile delivery) that they haven’t invested in themselves to this point, but mainly they would be acquiring the dominant consumer brand in loyalty management.
2. Digital Agency – Perkler would be acquired as a mature channel with qualified audience for an agency to add to their media channel strategies.
3. Consumer Data Company – current large data companies would seek to acquire Perkler because it offers an audience with detailed profiles but also a filter for them to send their current low-data clients through to learn more about them. The do this by encouraging current direct mail or catalogue recipient consumers through Perkler for their search and redeem functions.
4. Media Company – existing media companies have a track record of acquiring properties that contain both specialist content and a qualified existing audience to augment their current advertising opportunities. Perkler meets these parameters.
Ideal Investor
Our ideal investors have a track record in retail, digital agency or mobile marketing in Australia and our key export market, the US
Press Links
Category: Mobile Services
Category: Internet Web 2.0
Interested In: Media & Entertainment, Internet Web 2.0, Mobile Services, Online Retail, Software or SaaS
