Petitude is a young, award-winning and fast growing ecommerce company that deals with pet products.
We first started as a sole proprietor operation in Dec 2006 and became a company in March 2009. Last year, we managed to see a more than 150% increase in sales.
We will be crossing the 1 million AUD mark this financial year.
The Australia pet industry is a 5 billion annual growing market while ecommerce is growing at more than 10% per year.
The company management has extensive startup experience. One of the current investors, who is also acting as an advisor and mentor, had started and successfully sold off a multi-million AUD turnover company years ago.
We use an advanced ecommerce software which is highly scalable, as well as proven marketing methods and developed management and operation systems.
Our key strengths are:
-Strong and well-received logo, branding and concept
-3000 SKU’s
-Knowledge and experience in the pet retail market
-Strong relationship with established overseas suppliers
-3 exclusive distribution contracts for the Australia market
-Advanced ecommerce system which is highly scalable
-Proven marketing methods and operation systems
-Multi-channel and multi-country market presence
-Award-winning web store
-8000 and growing mailing list size
Our short term goal is to achieve 2 million annual turnover by next financial year. Our long term is to become a market leader in the online pet product industry.
We are currently looking for additional investment of 100,000 ~ 150,000 AUD to fund our next stage of growth. 80% of the fund will go to stock purchase for proven products with track record, while the rest goes to working capital and a warehouse setup.
We expect the investor to have a ROI within 24 months.
The exit strategies include:
-Via 30% dividend policy
-Buyout by large traditional pet retailers or large online departmental stores
-To get listed on ASSOB (Australia Small Scale Offerings)
Core Team Members
Alex C. Director
Petitude's co.founder, Alex holds a MBA from Melbourne Univeristy and has involved with several startups.
He has several startup experience and has extensive experience in overseas supply market. Ian strengths lie in marketing, management control and supplier/product management.
Marnie W. Mentor/Advisor/Shareholder
Marnie is a successful businesswoman who started and ran a bus transport company which turned-over more than 10 million annually. It has won her a lot of business awards including the prestigious 2004 Rotman Women Entrepreneur of the Year and Ernst and Young Entrepreneur of the Year 2004 (Finalist)
Company Vision & Future
To beocme a multi-million company and a leader in the online pet industry by providing fun and value products & services to the pet loving community.
Current Valuation
Won't be disclosed here but we think the future value of our company will be subtantial?:)
Exit Opportunity
The exit strategies include:
-Via 30% dividend policy
-Buyout by large traditional pet retailers (who wish to enter the online industry which they can’t afford to ignore for long)
-Buyout by large online departmental store to have a strong category representation
-To get listed on ASSOB (Australia Small Scale Offerings) and offer private shares trading
Ideal Investor
Someone who shares our vision and belief. Someone who could provide 'smart money'. Someone who enjoys fast growth and have a great vision.
