IPitch is an online community which helps Australian startups and investors stay connected

The Pointpal smartphone application enables consumers to carry and conveniently access a wide range of loyalty cards. Pointpal’s in-store merchant materials are easily distributed with no POS integration required. Merchant’s access and administer their Pointpal loyalty system via an web ... Read more

The Pointpal smartphone application enables consumers to carry and conveniently access a wide range of loyalty cards. Pointpal’s in-store merchant materials are easily distributed with no POS integration required. Merchant’s access and administer their Pointpal loyalty system via an web interface deployed on the SaleForce cloud platform.

Core Team Members

Andrew Lowe - Managing Director
-Digital marketing professional whose experience spans 25 years.
-First 10 years were spent in Ad Agency client service positions (George Pattersons, McCarthy Omon Spencer and Singletons)
-In 1994, co-founded InterMark which sold to Fairfax Digital in 1997.
-Senior Manager and VP roles for leading digital marketing companies including DoubleClick (Google), Epsilon (Alliance Data) and Omniture (Adobe).

Anthony Nguyen, CTO
-Online channel and product specialist with over 20 years experience in Banking, Finance and Insurance (IAG and BUPA Australia) and Information Technology (Hitwise).
-Extensive experience driving growth through the Internet and leading teams in marketing & sales, IT and channel management.
-MBA from MGSM and Prince 2 Practioner certification.

Company Vision & Future

1. Establish relationships with FMCG manufacturers, and other retail distributors including master franchisors to run trials, gain feedback and begin long-term partnerships.
2. Rapidly rollout solution to wide range of SME and enterprise retailers, develop SaaS licensing and transaction fee revenue streams. Focus corporate business development resources on securing major enterprise companies that have ability to drive the business rapidly to scale.
3. Continue global launch by partnering with key resellers in geographies outside of Australia including Asia, North America, and Europe.
4. Build capabilities around aggregation and analysis of data gathered by Pointpal’s operating platform and develop data / market analytic data services (additional revenue streams).
5. Pointpal plans to establish and strengthen its direct sales team and provide additional support for its PAN-APAC channel partners. With funding, Pointpal expects to grow revenues to $12m by 2015, with EBITDA close to $7m.

PointPal Activity