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If you love picking out clothes to wear, creating new outfits and shopping with friends, you will love Shmotter.com (www.shmotter.com). It is the latest social shopping experience and fashion community that offers users the opportunity to create a virtual wardrobe and get input from others when choo...

If you love picking out clothes to wear, creating new outfits and shopping with friends, you will love Shmotter.com (www.shmotter.com). It is the latest social shopping experience and fashion community that offers users the opportunity to create a virtual wardrobe and get input from others when choosing clothes.

Shmotter.com allows users to create outfits using clothing and accessories from a wide selection of online retailers, to browse outfits that others have created, rate the outfits and visit online retailers to purchase the clothes. It also has a handy ‘my wardrobe feature’ where users can store the details of their favourite pieces of clothing for future reference.

Shmotter.com harnesses the powerful influence of peers when clothes shopping as part of the latest online phenomena known as social shopping. Users can easily pick out the most popular outfits and find out how popular their own choices of outfit are. They can also identify the latest styles and trends.

The fashion blogger community is already adopting this tool as a way of producing clear representations of styles and trends and pictures to publish on their blogs.

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