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SOUL is the world's first online customer psychometric analysis. Inspired by the world-renowned theories of Carl Jung, SOUL has developed a web-based system which can assess a customer's personality style in less than 1 minute with 4 or 9 simple questions.

SOUL then provides an overview of customer...

SOUL is the world's first online customer psychometric analysis. Inspired by the world-renowned theories of Carl Jung, SOUL has developed a web-based system which can assess a customer's personality style in less than 1 minute with 4 or 9 simple questions.

SOUL then provides an overview of customer personality style, and how to communicate in person with the customer. Words to use and NOT to use. Tips on how to sell to a customer are also a strategic, never before available tool provided by SOUL.

Marketing with SOUL will enable businesses to target any advertising or marketing strategy way beyond the traditional demographics used up until now.

SOUL aims to enhance customer experience, promote loyalty and increase revenue with its theory of communicating with customers based on their own unique personality type.

www.soulworldwide.com was launched in New York in 2009 and is initially targetting the global hospitality and spa industry. Hilton Worldwide (Asia-Pacific) are preparing to install SOUL, and discussions with other global hospitality businesses has commenced.

PR, branding and corporate awareness strategies are in place and ongoing.

SOUL was established by one of Australia's leading profiling professionals, a communications and marketing specialist, as well as a sales and training expert - all based on the East Coast of Australia.

As SOUL is a world-first and the next step in the progression of customer service, the company requires a capital injection to ensure its first-to-market grip in this soon to be expanding sector.

Core Team Members

FOUNDER: Nicole Wells has a proven track record of creating unique businesses and being first to market. With a background in marketing, communications and PR, Nicole has successfully invented and patented a product. She took this product to market and went from no customers, to capturing the greater share of businesses within her segment within 12 months. Following the sale of this business, Nicole then saw another niche market and created and launched another business which again was first to market, and subsequently many attempts at copying this business failed.
PROFILING SPECIALIST: Stephen Smith provides the "scientific" element to SOUL with research and system analysis. His background includes providing his psychological expertise to the Australian Defence Force and some of Australia's largest corporations.
MANAGING DIRECTOR: Paul Liccione guides the direction of SOUL as a business. His previous experience includes building success sales teams, creating sales and communications training.

Company Vision & Future

SOUL passionately believes that the system we have created can revolutionise the way companies, large and small, around the world communicate with their customers both in person and via any other form of communication.

SOUL Worldwide Activity