Our primary target market is web store owners who have little direct contact with the client.
Testimonials are approved by the client and used as part of the marketing and promotional material of the business, we provide tools to make them available on web sites or they can be retrieved for print campaigns.
As a side product of our method of asking for testimonials, we also gather valuable information about the business from a clients perspective.
This information is used to build analytics of the overall performance of the business and can be used as a way to monitor business decisions and otherwise improve the business.
If this sounds a lot like feedback, you would be correct. The main point is that we have found that Business owners generally don't want testimonials in the traditional sense, instead they want headlines and video testimonials.
What we noticed was that if you ask the client the correct 2 questions, you would get both feedback and a great headline. We have combined these two objectives into one easy to use package
That is why our product is unique in a field that has various competitors.
Our competitors have three methods of getting this information, one is to ask for feedback at the point of sale. Those are "feedback" tabs you witness on lots of websites. Two of the main providers are uservoice.com and kampyle.com.
The second common method of gathering information is by using user surveys, surveymonkey.com is the best example.
And finally the third method is to use social media. This method has lots of interest and there are strengths for business, but there are some limitations too.
Each method is useful, squibly is simply another avenue to get honest information that only clients can provide which offers a sybiotic relationship with other methods but covers areas not covered in traditional methods.
Core Team Members
Accountant: Hudson Smith a principle partner at Whytes Accounting
Bookkeeper: Donna Smith - Partner in squib.ly
Lawyer: Malcolm Burrows (Owner of Dundas Lawyers) Specialist in software and social media law.
Developer: Nick Gregory - 10 Years web development experience
Founder: Daniel Smith - Internet professional since 1998.
Looking for:
4 Professional developers (PHP/Flash/Javascript)
Internet marketing professional
Server administrator
Company Vision & Future
To help businesses gather useful information to improve customer service. I see the company providing multiple tools that help the customer talk to the business they are dealing with in constructive ways that a business can use to better themselves and improve the economy. I see us providing tools to bridge the online and bricks and mortar retail stores in new and beneficial ways.
Current Valuation
$1.5m
Exit Opportunity
I see various companies looking at SaaS as a way to increase profits affordably, this creates opportunities for partnerships and perhaps acquisition. Once Squib.ly reaches the 2000-5000 paid subscribers mark it will be time to look for potential sale. I expect that to take two years from launch and building awareness.
Ideal Investor
Besides money it would be great to get business and leadership mentoring.
