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BUSINESS GOAL

Primary Goal

To launch the Interchangeable Sandal project in 2010 in Australia with success.

Secondary Goals

- To launch the Interchangeable Sandal product directly into the market place by August 2010.

- To have sales of 25000 pairs in the first year.

- ...

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BUSINESS GOAL

Primary Goal

To launch the Interchangeable Sandal project in 2010 in Australia with success.

Secondary Goals

- To launch the Interchangeable Sandal product directly into the market place by August 2010.

- To have sales of 25000 pairs in the first year.

- To turn a profit in the first twelve months.

- To learn and grow personally with the project and business.

RESELLER MARKETS

Based on the workings of the project to date and the decision to go direct to market, the following are the primary target reseller markets of the proposed project.

- The Primary volume market segment is the surf store and leisure stores industries.

1. 1. Chain Surf stores including City Beach and Waves
2. 2. Independently owned surf and street wear stores

- Internet Online Sales and Other

1. 3. The business to have its own site selling directly online
2. 4. Other external shoe and surf ware sites.
3. 5. Tourist markets including main peak and mountain design stores.

Eugenia Ietto

Interchangeable Sandal

National Surf and Street wear chains

Independent surf and street wear businesses

Directly owned Internet online shopping site

Internet Online shoe and surf shops

Tourist market stores and online shops

Core Team Members

The team includes 2 Designers (1 -Industrial designer engerineering construction) (1 Shoe designer for fashion and techincal advise) a Margeting team (Oceanic Management Consulting) and a director to drive the project to success.

Company Vision & Future

The companies ultimate vision is to develope Switcheze world wide

Current Valuation

I am trying to raise $50,000

Ideal Investor

The ideal investor would be someone who has business expertise within the shoe and footwear industry

Press Links

• http://www.footwearnews.com.au

Switcheze Activity