IPitch is an online community which helps Australian startups and investors stay connected

Tagmotion is a video tool that solves the problem of unwieldy video search results (page after page of thumbnails)

Lets the people with the passion for the video (the 'curators' eg community managers) create a clickable 'tag tree'.

Users click down through the tree, following the branches that int...

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Tagmotion is a video tool that solves the problem of unwieldy video search results (page after page of thumbnails)

Lets the people with the passion for the video (the 'curators' eg community managers) create a clickable 'tag tree'.

Users click down through the tree, following the branches that interest them, discovering, clicking and watching video.

Browsing the tree allows them to stumble upon content they wouldn't have discovered with keyword search.

So it leads to a richer experience for the user.

And for the publisher: more page views and more revenue potential.

Has attracted a US$200,000 grant from one of Asia Pacific's biggest telco's (Telstra) and a $70,000 grant from the Australian government.

Uses knowledge of user preferences to deliver targeted advertising.

Currently in Beta release.

Patent pending.

Core Team Members

CEO: Andrew Simms:
20+ years experience as an advertising & marketing professional working in global ad agencies across Asia Pacific on brands including IBM, Johnson & Johnson and Procter & Gamble.
Founded pioneering marketing communications outsourcing agency, da Vinci in Sydney, helping transform Digital Equipment's PC division in Australia to become its best-performing worldwide.
Founded Tagmotion in 2007.
Technical Team:
Groundhog Software (sub-contracted).

Company Vision & Future

We see Tagmotion as the byword for video navigation in OpenSocial networks & online communities.
We see it as the video tagging tool of choice wherever content is valuable enough in the eyes of the curator (eg community managers) that they want to create their own clickable 'table of contents' describing the video..........
not as a rigid classification system but as an expression of their own expertise & passion for the subject.

Current Valuation

Subject to negotiation.

Exit Opportunity

Online media companies that want to generate more page views & revenue from their existing video assets, and a better experience for their customers.

Ideal Investor

An investor who can help accelerate the growth of Tagmotion through introductions to large online communities navigating rich collections of video.

Press Links

• http://anthillonline.com/anthill-magazines-smart-100-2009/

Tagmotion Activity