THE LOOP is the first Australian website of its kind that allows people to showcase their creative portfolio and work experience through a professional multimedia profile online.
The site will target individuals working in creative industries specifically advertising, design, film, TV, photography, fashion, publishing, music, digital media, marketing, sales and entertainment. But you don’t have to be creating ten short films a week to sign up. The registration system is designed to promote all positions across the creative industries and with over 486,715 people in the creative workforce across Australia[1] this is a healthy and lucrative market to tap into.
THE LOOP is a product built firstly for the consumer. It’s not your average jobs board that only attracts the active job seeker. The opportunity for creative self-promotion, networking and collaboration will drive the creative community. This will enable companies to cherry-pick from a larger pool of talent, including the passive job seeker. This is a major strategy for the big job board players in the Australian market, and one they have yet to have much success with. In many ways THE LOOP, through aggregation of people and companies, turns the traditional model of advertising jobs and recruiting talent on its head and provides an active base of fresh talent, in particular new graduates and freelancer.
The growth of social media, especially personal publishing, has exploded and there is no better place to hold conversations, connect, share and inspire than in targeted communities like THE LOOP. Where a content rich professional community thrives, so will a jobs board.
A detailed Investor Proposal is available upon request.
email: matt.fayle@theloop.com.au
Ph: 042 382 6595
Matt Fayle
Core Team Members
Matt Fayle – Director and Founder
Matt Fayle is a true Digital Media Pioneer, having worked around the globe in online, mobile and broadcast applications for over 11 years. Matt graduated from Queensland University of Technology in 1995 and set up a business teaching people how to use the Internet. After selling the business and moving to the UK he went on to produce websites and digital applications for international media brands including BSkyB, Discovery Channel, BBC, Disney and MTV.
Pip Jamieson – Director and Founder
Pip graduated Edinburgh University in 2002 with a first class (high distinction equivalent) masters degree in Economics. She was recruited directly from university into the fast stream civil service for the British government giving economic analysis and advice on all areas of Home Office operations. After a year in Economics she pursued her dream of working in the media industry where she has worked since, first for the BPI working on the 2004 BRIT Awards, then as Strategy & Development Manger for MTV Networks Australia, where she developed the business model, planned and spearheaded the team that launched two new localised channels in New Zealand, MTV and Nickelodeon.
Company Vision & Future
THE LOOP will be the best creative platform for people to connect, share inspire and hire.
Current Valuation
The Loop is looking for $250,000 seed investment. Using the heavily discounted valuation of $2million, the new shareholders would own 10% to 12.5% of the business with an initial investment of $200,000 ($2million * 10%) to $250,000 ($2million * 12.5%).
However, if revenue forecasts are realised a 10% - 12.5% share in the business would earn investors a massive $2 million (10% * $20.6 million) - $2.6 million (12.5% * 20.6 million), a 1030% to 1288% rate of return.
Exit Opportunity
The management team are both major investors in The Loop and are incentivised to provide capital growth to investors over the next 3 to 5 years. The Loop’s strategy is to rapidly grow the business to establish market share and achieve profitability. It is not anticipated that dividends would be paid until the business is sustainably trading, but to build The Loop’s capital value.
There are two likely ways to crystallise that gain, which could occur after 3 to 5 years of operation, namely;
1. Trade sale to an established Jobs Board / Recruitment / or Media company
With an established base across the creative industries and a model that combines a business / people multimedia directory, and social networking with jobs board, The Loop will be an attractive avenue for growth for many of the large jobs boards, recruitment agencies or media owners.
2. Listing on appropriate stock exchange in one or more territories.
Thus Investors would be rewarded by a share of capital gain realised in The Loop, once realised in 3 to 5 years. Alternatively the Investors may choose to increase their equity outright or a controlling interest.
Ideal Investor
Access to recuitment / creative industries or targeted advertising opportunities.
Press Links
Category: Internet Web 2.0
Category: Internet Web 2.0
