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Startup Overview

Business Type:
Sole Trader
Business Stage:
Experiencing Growth
Location:
Perth, Western Australia, Australia
Year Founded:
2009
No. of Employees:
1-5
Funding Received:
Self funded
Category:
Telecommunications
Last Updated:
16 Feb, 2012
Website:
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1800TXTMUM

12:09AM 4th Feb 2010

We provide reverse charge SMS services for kids that have run out of credit on their mobile phones. Currently launched in Australia and NZ, progressing into the UK in the next 6 months.

Using the latest in technology - when a child runs out of credit they

  1. Dial 1800TXTMUM (1800898686)
  2. Enter mums mobile number 
  3. Speak their message into the phone
  4. Hang up
  5. A message is sent to mum asking for her to accept the charges
  6. The message is translated using nuance speech to text conversion.
  7. Mum receives the message in the form of an sms.
  8. Mum receives the $2.50 charge in the form of a premium sms

The system is completely automated.

We have currently secured toll free numbers in:

  • New Zealand - 0800TXTMUM
  • Australia - 1800TXTMUM
  • UK - 08000TXTMUM
  • Ireland - 1800TXTMUM
  • Germany - 1800TXTMAMA
  • Spain - 0900TXTMAMA
  • Portugal - 0800TXTMAMA
  • Switzerland - 0800TXTMAMA
  • Belgium - 0800TXTMAMA
  • Austria - 0800TXTMAMA
  • Italy - 800TXTMAMA
  • Brazil - 0800TXTMAMA
  • Chile - 800TXTMAMA

Only currently active in NZ and Australia.. All other countries allow free calls from mobile phones, this is our target audience which encompasses over 650 million people. We have room to grow.

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