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For mobile operators who need to grow MMS revenue, Content Fingerprinting provides exact metrics to quantify the success of viral revenue stimulation campaigns and provides a new revenue stream through viral MMS advertising. Unlike simply monitoring overall MMS traffic and revenue, which can not identify the content or subscribers that create revenue from forwarding MMS content to their social contacts, Content Fingerprinting reports the revenue contribution and audience size of each content item or campaign. It is used by mobile operators around the globe to: - Run innovative campaigns that increase revenue by rewarding viral forwarding behaviour, and measure total return on investment - Make educated decisions about MMS content and content partnerships by understanding P2P MMS revenue for each content item, rather than just A2P revenue - Reward and retain subscribers that have the highest total value based on the MMS revenue they generate with viral interactions in their social network - Generate revenue with advertising partners who pay for accurate measurement of audience size and forwarding volume for a viral mobile campaign - Prioritise, plan and optimise new initiatives like encouraging new MMS users, by understanding which categories of viral content are performing across the broader subscriber base