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Startup Overview

Business Type:
Partnership
Business Stage:
Experiencing Growth
Location:
Melbourne, Victoria, Australia
Year Founded:
2009
No. of Employees:
1-5
Funding Received:
Self funded
Category:
Internet Web 2.0, Lifestyle, Food or Travel, Online Retail
Last Updated:
22 Nov, 2010
Website:
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Covering up IKEA: Comfort Works presents custom sofa slipcovers

2:36PM 4th May 2010

For many people, old IKEA sofas usually go into the garage or into the garbage, but not if Comfort Works has anything to say about it.Stop paying full price for a new sofa. Instead, personalise your IKEA Sofas and Chairs.

FOR IMMEDIATE RELEASE

Melbourne, Australia. May 4, 2010- Comfort Works, the Australian company that makes custom slipcovers for IKEA sofas, armchairs, daybeds and love seats, has just launched its online interactive website for its trendy, practical slipcovers.

Custom sofa upholstering is starting to appear in major furniture retailers and speciality designer stores--but at a high end price. "Our customers are educated, sophisticated shoppers," says Rachel Yeng co-founder of Comfort Works. "They do their homework and ensure they get the best value for their time and money. This is why Comfort Works focuses on providing Australian consumers with custom made furnishings at ready made prices." 

If you have ever been frustrated by the lack of slipcover options at IKEA, or worse yet, that the furniture giant have stopped producing slipcovers in your sofa model, than Comfort Works may just be the solution to your woes. The company's online sofa design application enables consumers to co-design their own sofa covers with a wide range of fabric colours and styles.

Comfort Works works for the millions of people who love their IKEA sofa, but wish there was a way to give it a new look- and to extend its life. For shoppers considering a new IKEA sofa, Rachel and partner Henry Chandra recommends they order it without a slipcover and then add a Comfort Works slipcover; "Really, we all love IKEA but we don't want our home to look like an IKEA showroom. Why have the same look when you can add a unique and original facelift to your home?"

The entire line of Comfort Works slipcovers is designed especially for IKEA furniture- even sofas that IKEA has discontinued. "Recently IKEA discontinued their Kramfors sofa range (to make way for new model Kivik), and this particular model was renowned to be IKEA's best leather range. We found many disappointed IKEA fans that day, but guess what? Comfort Works is able to custom make faux leather slipcovers for any of your IKEA sofas, including recently discontinued Kramfors."

This Melbourne start-up gives IKEA owners an alternative to ditching their old models and decreasing waste in landfills and deforestation. On top of that, the company uses faux leather otherwise known as vegan leather for ethical purposes. Really, what a great way to refresh our consciences and living rooms!

 

Note to editors

A wide selection of artworks is available here: Comfort Works Picasa 

Updated pricing and availability information is published at http://comfortworks.com.au/

Comfort Works blog:http://blog.comfortworks.com.au/

Comfort Works @ Twitter: https://twitter.com/comfortworks

 

About Comfort Works:

Comfort Works, located in Melbourne, Australia, designs and sells unique, stylish slipcovers for sofas, armchairs, chaise lounges, love seats and daybeds. Slip covers are available to fit most popular models of IKEA sofa and chairs, including discontinued models.  Comfort Works also designs and sells made-to-measure custom curtains, quilt covers and any-size-you-want pillow and cushion covers. On the Comfort Works website, consumers can instantly preview their fabric selection on any of the IKEA sofas or armchairs, and swatches of any fabric are available at no charge. Prices start from $AUD 169, delivery is normally four weeks. For a limited time, there is free delivery to consumers in Australia. To order, visit www.comfortworks.com.au

 

Press Contact :

Rachel Yeng

Phone +614 1656 8026

rachel@comfortworks.com.au

 

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