Startup Overview
- Business Type:
- Company
- Business Stage:
- Experiencing Growth
- Location:
- Canberra, Australian Capital Territory, Australia
- Year Founded:
- 2004
- No. of Employees:
- 6-15
- Funding Received:
- Self funded, Angel/Investor
- Category:
- Media & Entertainment, Telecommunications, Mobile Services, Marketing & Advertising
- Last Updated:
- 23 Nov, 2011
- Website:
- Visit mHITs Limited
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Government research report supportive of mHITs to mobile payments
9:18PM 2nd Aug 2010
mHITs (pronounced Em-HITS) welcomes the Australian Communications and Media Authority’s (the ACMA) research report in which consumers express general support for the same approach and direction that mHITs has taken to mobile payment technology.
The report titled “Community research into attitudes towards the use of mobile payment services” issued in July 2010, examines community attitudes towards the use of mobile payment offerings in Australia.
The main objective of the research was to better understand the attitudes of teenagers and adults towards the use of emerging mobile payment services, as well as established but basic mobile payment services such as mobile premium services.
The research shows that there is a general willingness and even a preference by consumers to use SMS as a method for making small payments, particularly for retail food and beverage purchases. Furthermore, the research also suggests that consumers are very supporting of the idea of sending money to each other directly using their mobile phone – so called person-to-person payments.
“The research shows that there is arguably a real need for mHITs in the marketplace as an alternative to other payment solutions” said mHITs founder and CEO Harold Dimpel. “The desire of consumers to use their mobile phone for the purchase of retail food and beverage transactions further validates mHITs’ approach toward using SMS as a payment solution for Point Of Sale” he continues. “mHITs provides a simple SMS ordering and payment solution for the retail food and beverage industry and is the Australian market leader in this field.” he concludes.
The full report can be downloaded at:
http://www.acma.gov.au/webwr/_assets/main/lib311865/community%20research%20into%20attitudes%20towards%20the%20use%20of%20mobile%20payment%20services%201%20july%202010.pdf
The mHITs Media Release can be downloaded at:
