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Web statistics and analytics are an integral part of any internet and intranet site, providing invaluable information such as unique visitors, hits and click paths to brand and content owners. Unfortunately the standard technology underpinning these analytical tools cannot be fully applied to mobile portals and mobile internet browsing due to the inherent limitations and variations in mobile phone browsers. Amethon's Mobile Analytics family of products has been developed to address this requirement through its 'off the wire' capture technology. Designed to be integrated into the mobile operator or content provider/aggregator's network it provides near real-time analysis of mobile subscriber browsing activity and trends.