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Viro International Pty Ltd has developed a platform for a networked loyalty & rewards program that has a unique value proposition for members & merchant alike.

The program has been developed, tested and refined over 3 years and is now ready for national launch.

The program embodies several member ac...

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Viro International Pty Ltd has developed a platform for a networked loyalty & rewards program that has a unique value proposition for members & merchant alike.

The program has been developed, tested and refined over 3 years and is now ready for national launch.

The program embodies several member acquisition strategies that, when fully launched, are expected to provide expotential growth.

Plans exist for replication of the model; both for a different member audience & internationally.

The current infrastructure includes a branded Visa debit card, a significant web portal, significant branding & an existing network of members & merchants.

The company now requires a new capital injection to expidite growth on a national basis.

Core Team Members

CEO \ Director - Greg Brown - 30+ years experience in consulting to the SME market as a public accountant
GM \ Director (Elect) - 25+ years experience in consulting to the SME market as a chartered accoun tat
Market Manager - 8 years experience in marketing & brand development
Highly automated process limiting the need for support personnel

Company Vision & Future

This company will be an international marketing company focussing of develivering innovative and integrated marketing solutions to the SME market

Current Valuation

Current valuation is $4.5m AUD; this valuation provides substantial upside for an investor (commensurate with risk) over a 3-5 years period

Exit Opportunity

The company will develop significant and highly prized databases comprised of active business & member relationships.

The potential exit strategies are expected to broaden as the business develops & in todays fluid environment are difficult to predict.

The company will move to an IPO within 3 years, if necessary, to provide liquidity for investors.

Ideal Investor

There is potential for strategic partnering, even at this point in the companies development and a Board appointment to the right person.

Press Links

• http://www.viro.com.au

Viro Rewards Program Activity