Zentester Overview
Zentester is Visual Website Split Testing and Optimization Software. It allows companies to test changes to their website in order to increase their Conversion Rate.
We believe this market is about to hit incredible growth because there are really only 2 ways for online businesses to increase their...
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Zentester is Visual Website Split Testing and Optimization Software. It allows companies to test changes to their website in order to increase their Conversion Rate.
We believe this market is about to hit incredible growth because there are really only 2 ways for online businesses to increase their sales. They can either get more traffic or improve their conversion rate to turn more visitors into customers. Getting traffic is already a massive market and is completely saturated with everyone from Google to Microsoft to Facebook.
However Conversion Rate Optimization can produce gains much quicker for most companies and there is a lot less effort required, yet there is very little competition in this space.
The reason why most companies have never focused on Conversion Rate Optimization previously is that it was always too technical, you had to hire programmers and web designers to do it for you and most small businesses and online entrepreneurs can't afford to or don't have time to do this.
With Zentester we've solved this by building a visual website optimization tool that anyone can use.
The other reason people don't use these tools is they don't know what to test or what they should change. We've solved this by integrating data sharing and social tools so users can learn from tests others have run and get ideas from everyone rather than testing their website on their own.
The 3 primary sources of Income for Zentester are selling subscriptions to end users for $50 - $500 a month, working with larger corporations helping them improve their sites for a profit share agreement (possible $5000 - $50,000 a month depending on results), and selling data reports to marketing agencies and web design agencies (fully anonymized).
Core Team Members
Brent Hodgson - Brent was the core marketing guy behind Market Samurai, a software application that sold over 350,000 copies in just 2 years and achieved a 45% free signup to purchase conversion rate. Brent is the marketing and business development manager for Zentester.
Tim Robinson - Tim Started programming at age 11 and ran his first web company at age 13 (in 2001). Since then he's developed many online software applications such as an online dashboard for managing over 2000 betting websites for Australias largest Sports Betting affiliate company (PandaGaming) and also built many smaller software products for the Internet Marketing and Business community.
Company Vision & Future
We'd like to be the number one company for any online business to quickly and easily improve their websites Conversion Rate. We also aim to be one of the largest market research companies by being able to take all of the data we gather from users of Zentester and present reports to marketing companies and large corporations on exactly how they should build their website and web strategy to maximise their profits.
Current Valuation
$2,500,000
Exit Opportunity
We're looking to sell the company in 2-5 years (depending on growth and valuation) for somewhere between 10 to 15 million to either a large market research company or tech company.
Ideal Investor
We'd like investors that have past business experience especially in the Software as a service startup world. We'd also like investors that have experience selling to larger corporations and companies as both founders have worked in companies that sell to small businesses and consumers before but we don't have as much experience selling to the corporate world.
Category: Internet Web 2.0
