IPitch is an online community which helps Australian startups and investors stay connected

The iPitch How to Startup Workshop was held last Friday 13th May 2011. Overall the day went very well, with a great response from the startup founders attending (see video below). The workshop was full with 20 founders, and it was great to have a small group to work with and give personal attention. We also got some useful feedback and learning about refinements for next time.

We achieved our goals for the workshop:

• Educating the founders with a clear understanding of an effective  start up process
• Helping the founders to analyse their own startups (and ideas) to identify assumptions, poorly defined problems and target customers, possible business models, effective marketing and sales strategy… and more.
• To help the founders avoid the common product focused mistake of spending a lot of time and money making something no one wants. Instead to provide the founders with a clear focus on the customer, first testing and validating their business concept, and then moving forward to build out an MVP

Interestingly enough the group was mainly business skilled startup founders at a very early stage so it was good for the group to relate with each other. That said, the few technical founders attending were also able to get a strong understanding of starting up a viable business, business models, marketing and sales which can often be a failing of technical founders starting out.

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