IPitch Interviews Archive
Startup Profile: goCatch - the innovative taxi catching app
By Guest Author on Tuesday, October 18th, 2011
Written by Irina Belsky
Introduction
The app, which launched on the 23rd of June, allows passengers and taxi drivers to see each other’s location on an real time GPS map. Passengers can request the closest cab by selecting it and making a booking while taxi drivers can pick them up, using the GPS signal on the map.
The app’s goal is to make the taxi system more efficient by providing passengers with a faster service and taxi drivers with more jobs.
We spoke with co-founder Andrew Campbell to learn about the start up process of goCatch.
Conception Of The Idea
goCatch is the result of a partnership between Andrew and Ned who first met at a networking event last year. The pair decided to create a taxi catching app when they realised that there was a need for a service that would provide passengers with a more effective way to catch taxis.
“Ned was doing mobile apps at the time and I thought well what about a mobile app for catching taxis … turned out Ned was thinking about a similar idea as well where you could watch taxis approaching at the time” says Andrew.
