Good Trade Mark Practice for Startups
By Guest Author on Monday, February 27th, 2012
Good Trade Mark Practice, a.k.a., The “Golden Rules” of IP Protection
The following list was written by Gareth Dixon of Shelston IP. Shelston IP is iPitch’s Legal and Intellectual Property Partner.
To protect your creative endeavours and maximise their commercial value, a few simple rules must be observed (Please Note: This list is not exhaustive and should not be relied upon as a substitute for professional advice).
Green Lane Digital: New Resident Profile
By Guest Author on Tuesday, February 21st, 2012
Written By Irina Belsky
Corplite founder and recent acquirer of Aweelectrical Bradley McHugh is the newest resident of the Green Lane Digital space.
Ipitch chatted to Brad about his background, the challenges of running two businesses at the age of 21 and his plans for the future.
Cloud Computing Explained
By Content Manager on Tuesday, February 14th, 2012
The “Golden Rules” of IP Protection
By Guest Author on Wednesday, February 8th, 2012
Good Patent Practice, a.k.a., The “Golden Rules” of IP Protection
The following list was written by Gareth Dixon of Shelston IP. Shelston IP is iPitch’s Legal and Intellectual Property Partner.
To protect your creative endeavours and maximise their commercial value, a few simple rules must be observed (Please Note: This list is not exhaustive and should not be relied upon as a substitute for professional advice).
Educating Entrepreneurs The Frank Way
By Guest Author on Thursday, February 2nd, 2012
Written by Irina Belsky
For some, becoming an entrepreneur is like learning a new language. It’s foreign territory and help is a must.
This is where The Frank Team roll up their sleeves and get to work, providing entrepreneurs with advice and practical skills to help them along the way. The entrepreneur focused education and training company began as a startup ten years ago and like any startup it was born from a need.
“While we were at university someone gave us a brief to do an event and when we started we realised that we had no skills to put an event together,” says Natasha Munasinghe, director of The Frank Team, “That was a bit of a light bulb moment when we realised that when it came to practical skills and life skills, there really wasn’t much training.”
The desire to help others avoid the same pitfalls motivated Natasha and co-founder Jessica Schebesta to continue growing The Frank Team. It is now a fully fledged company with partnerships in the government, public and private sectors.
Natasha spoke to us about her involvement with The Frank Team and about the opportunities offered by the organisation.
Entrepreneurial Co-working Space Investon Launches in Sydney
By Content Manager on Tuesday, January 17th, 2012
Written by Irina Belsky
While no man is an island, entrepreneurs often find themselves working alone. Separated by a deviant way of thinking, non-standard working hours and a stubborn refusal to integrate into the mainstream, they need an alternative to the corporate workspace.
This is where co-working spaces come in. They provide entrepreneurs, freelancers, sole traders and other free agents with a collaborative work environment where they can dictate their own rules and benefit from the knowledge of other people.
Investon is the new addition to Sydney’s co-working scene. Founded by Paul Page and Steve Grant from 724.com.au, the self serviced office will open its doors this Friday.
IPitch spoke to Paul Page about Investon and the role it intends to play in facilitating business development.
Startup Profile: Wyngle
By Guest Author on Tuesday, January 10th, 2012
Written by Irina Belsky
Wyngle is waging a war on the traditional group buying sites with its new concept of ratio shopping. The startup has devised a way to let shoppers purchase goods for a mere dollar without taking away profits from retailers.
IPitch chatted to Wyngle founder Sebastian Langton about what Wyngle can offer to businesses and shoppers.
The offering
“The easiest way to describe Wyngle is it’s products, goods and services at the same price you’ll find anywhere else in the market but with the unique opportunity to potentially purchase them for a dollar.” says founder Sebastian Langton.
Each product on the Wyngle website has an attached ratio such as ‘1 in 3 for $1′. This ratio dictates your chances of purchasing the product for one dollar. If the ratio is 1 in 3 you have a 1 in 3 chances of buying your item for $1. If lady luck’s not on your side you simply commit yourself to paying the regular retail price.
12 Ways To Be A Better Entrepreneur in 2012
By Guest Author on Tuesday, January 3rd, 2012
Written by Irina Belsky
It’s that resolution making time again and everyone can benefit from this seemingly tedious activity, even such unconventional people as entrepreneurs.
So here is a list of tips to make your 2012 even more unconventional, productive and educational.
How To Get Media Coverage For Your Startup
By Guest Author on Tuesday, December 27th, 2011
Written By Irina Belsky
You’d be surprised how many startups are clueless about talking to the media. Especially when media coverage can lead a startup from obscurity into the light of day. That’s why Media Relations 101 for Startups (MR 101) was a much needed event for the startup community. The focus of the event was to provide entrepreneurs with enough media knowledge to get press coverage of their startup. MR 101, which was organised by Pushstart and hosted by Ninefold, included a panel of industry professionals who spoke about practical ways to get media coverage for startups.
If you are interested in learning more about talking to the media, please read the article below for a complete summary of the content.
Topics
- Contacting the media
- Getting the media to want your story
- Building relationships with representatives of media
- Making your business website media friendly
New Accelerator Program Launches in Sydney
By Guest Author on Wednesday, December 21st, 2011
Written by Irina Belsky
What can Santa give your tech startup this Christmas? A new accelerator program, obviously.
Pushstart has picked the festive season to launch a three month accelerator program for early stage tech startups.
We chatted to Pushstart co-founder Kim Heras about the program.
Program overview:
Ten successful startups will receive $20 000 funding to propel the development of their business ideas, collaborate with mentors and pitch their ideas to investors during a series of demo days at the end of the program. In return Pushstart will take 8% common equity in each startup.
