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Pitchworthy: New Coworking Space, Innovation Bay, Effective Measures sees funding, myTVR

By Rachel Youens on Monday, February 22nd, 2010

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• A new coworking office has opened in Sydney and is inviting the city’s techies and creatives to come sample the space March 5. CO-WORKA is located in Dee Why and was founded by Aly McAuley, who uses a bear as the spaces logo symbolizing the urge for small businesses and contractors to come out from hibernation and socialise.

• On Australian Gizmodo last week, it was announced online DVR system myTVR has is now capable of working on Blackberries. The service started out only working with  PCs, macs, iPhones and iPod Touches and Symbian but has since opened up the service to Android and most recently Blackberry Bold. This service is only available in Sydney and Melbourne but allows viewing of DVR television over a 3G connection.

• Australian startup Effective Measure, which provides online audience measurement technology, has just raised $4 million in capital from American VC Fund Rho Ventures. Although the startup is based and created in Australia, they have offices globally and focus much of their effort on the Middle East. Last year, Effective Measure went head to head with Nielsen, the global leader in market research, over the Middle East.

• Time is running out to get involved with the next Innovation Bay dinner. You can read more in past posts on this event, but the dinner brings fresh young tech startups in front of specifically tech investors and has been a fruitful endeavor for companies like Posse. The event is hosted largely by MitchelLake, who are currently helping to cook up a major upcoming tech even for Australia. If you are interested in pitching at the event, contact Phaedon Stough here.

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