• Pay what you will…sure it worked for Radiohead, but is it actually going to work for your tech product? Startup Creately, which offers an online diagramming application backed by the company Cinergix, decided to test the theory and came up with some interesting results. Customers paid between $1 and $100 and the company found a pretty direct correlation between how much customers paid and how involved they ended up becoming with the application. You can read an in-depth analysis over at the company’s new blog.
• During your holiday travel you may have spotted Australian startup Half A Teaspoon in the December issue of the Virgin Blue Voyeur magazine. The company works to promote conscious use of water and has developed an eco-friendly water bottle. You can read more about the filtering water bottle in the case study on the Design Victoria website.
• Melbourne startup MyTVR launched its new mobile TV service just before Christmas. This new product allows users to record and playback free-to-air television on their mobile device anywhere, anytime. Delivered via broadband or 3G, TV programs can be watched on Mac, PC, iPhone, iPod Touch and most Nokia and Android devices.
• Two Australian tech companies were featured in this year’s Tech Crunch Crunchies award. Sydney company Atlassian were finalists and got the runners up award in the Best Enterprise App category, while custom shoe site Shoes of Prey were finalists in the Best Bootstrapped Startup category.
• Startup BinaryPlex is seeking Twitter users to test out its new site, Twendly. Twendly is a Twitter people search engine that utilizes BinaryPlex’s HiveMind engine. On the BinaryPlex blog, the company has created some illustrations to show how Twendly allows users to search through what people are talking about, rather than people themselves, and helps to sort out who the most relevant people talking about that search term are.
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[...] for the Aussie startups. After featuring Just One Teaspoons eco-friendly filtering water bottle in the December issue, the magazine included a feature on customer loyalty program startup [...]
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