Media buying seems straight forward enough, you have TV, newspapers, radio, magazines and billboard. But what about all the infinite other places that have opened up to advertising from blogs to sugar packets to lunch trays? Connecting media buyers with this diverse long tail of advertising space is a complicated process that entrepreneur Denise Shrivell has been dealing with for years and now she’s finally creating a unique solution to a problem that has plagued her industry. MediaScope has recently opened up for companies to begin listing their available advertising spots. IPitch sat down to talk with Denise about her past experience in online companies, such as Essential Baby, and how she has teamed up with developers to tap into the vast amount of non-traditional advertising space.
Podcast Interview: Denise Shrivell of MediaScope
By Rachel Youens on Friday, December 18th, 2009