Comments on: To .au or Not to .au, That is The Question http://www.ipitch.com.au/public/to-au-or-not-to-au-that-is/ Follow Australia's Startups Wed, 08 Feb 2012 19:25:14 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: The Start Up Sage http://www.ipitch.com.au/public/to-au-or-not-to-au-that-is/#comment-306 The Start Up Sage Sat, 06 Feb 2010 00:04:33 +0000 http://www.ipitch.com.au/public/?p=778#comment-306 At Business Switch, we would argue that securing both .com and .com.au domain names is a sound idea. For the extra few dollars, you are not only securing for growth ... you are covering your base if someone types in the 'other' address. That someone could be a key potential client. You are also protecting yourself against rogue competitors who take out the 'alternative' name and re-direct it to their web site. Protecting your intellectual property is mission critical for a start up. We would argue that starts ups should budget for up to $500 to secure domain names related to their business, You could easily double this for start ups whose online presence is their principal place of business. This budget will cover both the name of your business and some decent keyword related names. So build a bit of extra budget for domain names. It's worth it. At Business Switch, we would argue that securing both .com and .com.au domain names is a sound idea. For the extra few dollars, you are not only securing for growth … you are covering your base if someone types in the ‘other’ address. That someone could be a key potential client.

You are also protecting yourself against rogue competitors who take out the ‘alternative’ name and re-direct it to their web site. Protecting your intellectual property is mission critical for a start up.

We would argue that starts ups should budget for up to $500 to secure domain names related to their business, You could easily double this for start ups whose online presence is their principal place of business.

This budget will cover both the name of your business and some decent keyword related names.

So build a bit of extra budget for domain names. It’s worth it.

]]> By: Arjen Lentz http://www.ipitch.com.au/public/to-au-or-not-to-au-that-is/#comment-94 Arjen Lentz Mon, 09 Nov 2009 02:53:21 +0000 http://www.ipitch.com.au/public/?p=778#comment-94 Got price data for the ".com.au is generally slighty cheaper" assertion? As far I've seen, .com.au is actually more expensive, probably due to less competition. From my own experience, .com.au is about $60/year, whereas a .com is <USD 15/year. That said, a company focusing (in whole or part) on AU should own their .com.au Got price data for the “.com.au is generally slighty cheaper” assertion?
As far I’ve seen, .com.au is actually more expensive, probably due to less competition.
From my own experience, .com.au is about $60/year, whereas a .com is <USD 15/year.
That said, a company focusing (in whole or part) on AU should own their .com.au

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