IPitch Uncategorized Archive
Social Media Marketing For Startups
By Guest Author on Tuesday, November 8th, 2011
Written by Irina Belsky
Problem
The simple truth is that if no one knows about your business, your business will fail. Customer acquisition and retention are crucial, whether your business is in its infancy or if it’s grown into a international conglomerate empire. It’s a job that’s never finished.
Unlike large companies, startups obviously have scarce resources and limited funding, which can prevent them from effectively marketing their own brands, growing a customer base and forming a meaningful relationship with those customers.
Startup entrepreneurs face two dilemmas when it comes to marketing their product or service:
- many entrepreneurs are not marketing experts
- they don’t have the money to hire marketing experts
Launch48 - a startup camp overview
By Guest Author on Tuesday, November 1st, 2011
Written by Irina Belsky 
If you’re thinking of launching your own startup but aren’t sure of how to take the first plunge you should consider taking part in Launch48.
Launch 48 is weekend startup camp where teams of entrepreneur hopefuls had 48 hours to create and launch their online business.
Just think StartupWeekend and BootUpCamp.
The latest Launch48, which I attended, was on from Friday 28th October until Sunday 30th October at the Atlassian office on Sussex street, Sydney.
